Who We AreJoist AI

AEC marketers are the reason the built world looks the way it does. It’s time they were seen that way.

The hospitals, schools, airports, and bridges your firm has built exist because your team won the work. Joist AI exists to give AEC marketers the intelligence and tools they've always deserved.

Rohan Jawali, Founder & CEO of Joist AIRohan on a job site at Hensel PhelpsRohan with his family

A letter from our founder

Why I built Joist AI.

I spent years watching brilliant AEC marketing teams grind through 80-hour proposal weeks — copy-pasting project profiles, chasing down resumes, and losing sleep before deadlines. Not because they lacked talent, but because no one had ever built the right tools for them.

The hospitals, schools, bridges, and airports that shape our world exist because these teams won the work. They are the unsung architects of the built environment, and they deserve something far better than a folder of Word docs and a prayer.

Every customer conversation reminds me why this matters. And I could not be prouder of the team we have built — people who genuinely care about the problem, about our customers, and about each other. That is the company we are.

Rohan JawaliRohan Jawali
Rohan Jawali
Founder & CEO, Joist AI

Meet the Team

People who've been in your seat.

We didn't study AEC from the outside. We worked inside it — on job sites, in proposal rooms, across every late-night deadline you know.

Nikhil RaoNikhil Rao

Hayley Brooks

Connect

Co-Founder & CTO

I spent years building data systems and kept asking — why doesn't AEC have tools this good?

Anton VeselovAnton Veselov

Hayley Brooks

Connect

Senior Engineer

I grew up watching my dad run his construction firm. Now I help people like him lead and grow.

Amanda Chen

Hayley Brooks

Connect

Head of Customer Success

I came from architecture. I know the chaos of a proposal room — and I joined to make it better.

Hayley Brooks

Connect

Customer Success Manager

I started in civil engineering, then decided I wanted to help design the future of AEC.

Hayley Brooks

Connect

Head of Growth

I've built B2B SaaS my whole career and never found a product I believed in this much.

Hayley Brooks

Connect

Customer Success Manager

I host our weekly Office Hours because I genuinely love talking to our customers.

What We Believe

Five convictions that shape everything we build.

AEC marketers are strategic growth drivers — not overhead.

Every win your firm celebrates started with a marketer who understood the opportunity and made the team shine.

Your firm's knowledge should compound, not disappear.

Every proposal written, every lesson learned should make the next pursuit easier. Institutional memory becomes your edge.

Purpose-built beats general purpose. Every time.

Generic AI doesn't understand SF330s or pursuit strategy. We built this from the inside — by people who've lived this work.

Speed and quality aren't a trade-off. They're a design choice.

The right intelligence cuts the time it takes to find, frame, and tell your story — without sacrificing the craft that wins work.

The best teams win more when they trust each other.

Great tools don't replace collaboration — they free your team to spend more time on the thinking that only humans can do.

Why We Built This

The story behind why we built Joist AI — and who we built it for.

AEC marketers have always been the unsung force behind the built world. Read our conviction — and why we believe that's about to change.

Read why we built Joist AI →